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Marketing Plan

“Getting results in today’s residential market requires knowledge, teamwork, attitude and vision.A custom made marketing plan is a must to ensure the exposure of your property to the right audience. You also need a sales team with the right penetration, skills and capital means that will ensure the right traffic that your property deserves”.

Christian Kawas  
Luxury Residential Specialists

Upon receipt of your listing our team of dedicated professionals will:

  • Organize for a professional hi-resolution photography of your entire property, inside and out.
  • Place your property on the Southeast Florida Multiple Listing Service (MLS) with a minimum of 8 photos.
  • Prepare a Virtual Tour of your property to be posted on the MLS as well as other relevant websites.
  • Utilizing our in-house graphic design team we will create a postcard to be distributed to a specific targeted audience.
  • Also with the use of our in-house graphic design team we will create a brochure/flyer to be handed out to potential clients.
  • We will hold a broker open house to ensure the maximum exposure to your property (if available in your area).
  • You listing will be featured in the Douglas Elliman Florida website, www.ellimanflorida.com.
  • Your listing will be showcased in Realtor.com. #1 source for real estate buyers searching online.
  • Your home will be advertised on Zillow.com #2 source for real estate buyers searching online.
  • Your home will be advertised on the following websites: Backpage.com, Craigslist, Edgeio, GoogleBase, HotPads, Livedeal, Oodle, Propsmart, VastTheMoveChannel.com (Europe)
  • We will create social media campaigns to advertise your properties through our profiles on Facebook, Twitter, ASmallWorld, LinkedIn
  • I will market your home intensely through the use of emailflyers; a tool to reach thousands of real estate brokers in the Florida and New York communities.
  • Your listing will be distributed to our various personal databases: Investors, CEO’s, friends, clients, etc.
  • Listing information will be distributed to our entire local office which currently staffs over 80 real estate agents.
  • Listing will be announced to our New York offices which currently count with more than 3000 agents.
  • Guarantee a continuous effort to promote and market your property until a sale is effected.
  • Keep you regularly updated with regards to inquiries, showings, advertising and overall activity, in not only your property, but the property market in general.